4ĥ The concept of an Active Study or how a selected study works throughout a PRIME Lingo session For those clients that subscribe to multiple markets and/or studies, the Active Study concept simply means that the market/study selected anywhere in the software during a PRIME Lingo session will carry over to other areas of the software. See Home page for the current Data Delivery Schedule. Note: Data is released and uploaded to PRIME Lingo twice a year. Reliability Notifications Set notification options. Search Options Set options to search the database. Report Options Default Report View to Profile or Crosstab Set verbiage for using Target or Vertical. You ll typically work in the most recent release, since you can trend or change your release from within a report. Select the current release of data for your market. 3Ĥ Getting Started Guide Setting Default Options Select Default Settings from the left-hand navigation on the Home page under PRIME Lingo Tools. If you forget your password, click on Forgot your password? to have a temporary password ed to you. Check your for an automated message with your login details. If this is the first time you ve used PRIME Lingo, click on the Are you a new user? link to get an auto reply with a temporary password. 2ģ Getting Started Guide Accessing the PRIME Lingo website To log into PRIME Lingo go to Click the orange Let s Lingo! box to open. Quick View Builder Create your own Quick View reports. Local Buyer Reach Local Buyer Reach connects what viewers watch with what they buy. NSI Profiler Apply Scarborough qualitative adjustments to your Nielsen TV Daypart ratings. Mapping How to Map the geographic reach of your Target. Cloud How to share Documents/Report and Definitions beyond your workgroup. Administrator How to add, modify, or delete users in your company. Reliability Notifications Add symbols or colors to denote low sample sizes for a given target or row criteria. DoubleBase How to create a larger sample by combining the selected study with the prior year study. Reach Analysis Perform reach and frequency analysis on various Media Vehicles using Base and Column/Target definitions. Custom Trade Area Guide Build custom Trade Areas to profile geographic targets in your DMA. Bulk TV Dayparts Guide Build large (more than 500 components) TV dayparts. Custom TV Dayparts Guide Build custom TV Dayparts to add to reports, save, or organize for future use. Custom Definitions Guide PRIME Lingo Web-Based Software Help Guide Build custom definitions with simple or advanced logic, while adding to reports, and organizing for future use. Mean, Median and Total What are Mean, Medians and Totals and how to use them in your Reports? 1Ģ Table of Contents Using Tools 13. Search How and where to use the Search and Search Assistant. Graphing How to create graphs within Report Builder. On the Fly Custom Definitions Guide Create your own custom definitions quickly with a few clicks. Managing Documents How to Open, Save and Manage Documents and Custom Items. Report Builder 2 Build reports using the new Report Builder interface. Report Builder Comprehensive guide to building reports in Report Builder. How to Read Guide to interpreting data on your Profile, Crosstab, and Trender Reports. Quick View Reports How to build presentation ready one-sheet reports in a few quick steps. Using Go! Guide How to build Profile, Opportunity or TV Ranker reports in a few quick steps. Active Study Concept of how a study works throughout PRIME Lingo Software. Getting Started Guide PRIME Lingo Login and Default selections such as study, password, and report preferences. 1 Table of Contents PRIME Lingo Web-Based Software Help Guide Click on the Help Topic heading below to navigate directly to the topic.
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